12-month campaign | 2 platform strategy – Facebook & Instagram
VIP Urgent Care wanted to step up their social media game as part of an overall digital marketing strategy that included pay per click ads on social and Google platforms.
The social media campaign included:
- Setup of Facebook and Instagram accounts
- Developing content to increase engagement rates across platform
- Develop strategic messaging across Facebook
- Launching targeted Facebook advertising campaigns to support efforts
- Creative imagery selection for engagement
- Write blog posts and share on social media
STRATEGY AND TACTICS:
- Developed consistent social media content categories focused on driving key messaging around health and wellness
- Create a curated feed with stock photos that creates a consistent look and feel to the brand
- Monthly blog post focused around health, wellness and exercise
SAMPLE POST IMAGERY
Key campaign wins